Okay, yeah, absolutely freaking amazing probably is too strong, considering I was saying the same thing about Trent Richardson when the Colts got him last season.
All of these trades hurt the As long term but they hardly have a long term anyway with their payroll. Cespedes wasn't going to stay there, those prospects were going to hit arbitration before their primes rolled around, and Jonny Gomes is a relatively cheap but productive player. Considering they already have a hell of an offense right now and Brandon Moss has shown he can supply plenty of power on his own, this trade just makes their pitching that much more deadly. They're emulating the Giants from a few years back - they'll have a few great years, maybe win once or twice like the Giants did, and eventually they'll fall off again.
Ortiz is an asshole, I'll give you that much. Still, in the words of Babe Ruth, it's not bragging if you can really do it...