If we're going to do this right we have to do this right.
1 Name: something that produces a google whack is fine
2. Gods: inventing new gods is cumbersome, better to steal others like Odin and then re-invent them. This means we can assign all new good stuff, and dismiss all bad stuff they have been associated with as being made up by the bigger religions to discredit us.
3 Values: We need a wide value base to attract maximum support. I suggest do-whatever feels good, but remember to say sorry upon death bed in order to enter where ever it is that we're going.
4 Where are we going? Usually a choice of two, a hot place, or a calm place. Maybe consider bringing in a third choice as our USP.
5 Opponents: Real religions only thrive because they hate someone or someone hates them. I think we should single out buddhists, for no particular reason.
6 Holidays: Another great way of attracting members, have more holidays than other religions.
7 Head: Rotate our spritual leader often, pretty much like the rolling presidency of Europe. This encourages members to be aspirational knowing they can one day get the top job. It might only be for one day, but the egotists will probably settle for that. Being the former head of a religion will look good on CVs.
8 Issues: We need to have a vey strong voice on things we know nothing about, the RCC and others have sewn up sex, so we need a new angle.
9 End of the world. Overdone
10 Current events - link a recent event such as the metoer shower in russia to uncovering our holy book that contains all the universes secrets. If only the prologue hadn't said that the secrets cannot be shared. But knowing that the secrets exists is permissable. Our members will just need a bit more faith.
11 Reform: Whilst our new religion started of OK, there are already calls for reform that we need to ignore for a few centuries, and then embrace wholeheartenly.