1.) You can play more than 1 game
2.) The game is about communication and changing peoples minds through your communication. You can't do this in 10 minutes.
3.) Advertise and find like minded individuals...

A word of warning though, live games are quite prone to crashing at the moment.
And fortknox, your point 2 is utter rubbish- the live game I was involved in recently (until it crashed)contained more diplomacy than many normally paced games. It just happened a lot quicker.

10 min is incredibly fast to communicate with several other people, get responses, reply as needed, and enter orders for several units especially later in a game.

@ Worldbeing-I don't see how you can communicate with that many people in 10 min...

@Worldbeing keep in mind that a 25 hour game is too fast in my mind (I prefer 48 hour games). I've changed someone from a super-loyal ally to my enemy to slightly worried to completely paranoid to my ally in 1 turn.

It was a spring turn and his ally had built one army.

It took all of the 2 day period to do it, but it was done. That style of tactic can't happen in 10 minutes, unless you are face-to-face...

The game isn't "send message, get reply, confirm, update"... it's "send hint, drop a few more hints, see the response, work off the the response, go back and forth a few more times, adding in more details, convince the country" and you are doing this with ALL the players.

Hell, the time it takes me to type this message, you read it, and respond to it, 8 minutes are up (and that's if you read it the moment I hit 'submit').