Might as well just call them the white places at that point. That's not what it is - that's another issue entirely. The "West" encompasses more than (Western) Europe and North America. You're excluding Israel, Japan, China, Russia, South Africa, Australia, New Zealand, Egypt, Brazil, and other industrialized nations around the world.
People are stupid, wjessop. When you say Europe, they'll think France, Germany, England (not the UK), and maybe - *maybe* - Italy. Some people will think Russia. They'll forget Denmark, Sweden, Norway, Ireland, Scotland, Turkey, and all the other "progressive" places in Europe. When you say North America, they'll forget that Canada and Mexico (which I would argue is not in the same class as Canada and the US in this discussion anyway) exist.
It's more difficult than you make it, wjessop.