"Some "deep green" environmentalists think that, but certainly not all enviornmentalists. I care deeply about the environment, and as such I'm a supporter or sustainable development - striking a balance between the economic, social and environmental impacts of man's activity, and seeking to allow growth to continue without causing harm to society or the environment."
If you support sustainability, you support free markets.
I think Uly summed it up best:
"There's little point in inventing in a technology that is economically unfeasible to operate, when you can be inventing technologies that actually are. Sure, it's nice knowing you have a backup and if aliens came and gave it to us we would be happy, but if their perfect solution that would cover our energy sustainablity forever would require drilling hundreds of miles in the ground, we would still not use it because drilling hundreds of miles in the ground is much more costly than using what we have."
In a free market, we use the price system to determine what resources to use. Coal has almost tripled in price over the last 15 years, wind has almost halved in price over the same time. Despite that, coal is still cheaper then wind, and as soon as wind becomes cheaper then coal, in a free market we switch over, that way we maximize productivity of energy by using coal while it is economically feasible to do so, and when it becomes too expensive, we switch to alternatives. It is the best system for the environment, for economic growth and for human well being.
"Many "green" technologies are based on energy efficiency. Whether or not you believe that reducing CO2 emissions is important, if you reduce the amount of energy your business uses, guess what - your energy bills will be less. Amazing but true! Often sustainable solutions are just good business, but companies are slow to implement them because of an "ain't broke / don't need fixing" attitude."
This is wrong, companies run under the maximize profit method, and in most cases the short term cost of implementing eco-friendly business policies doesn't justify the small long term gains that will be realized.
"Another example is driver training. If you run a company with a large distribution operation or company car fleet, training your drivers to drive more economically is environmentally positive since the vehicle emissions will be reduced - but sensible, economic driving will also reduce wear on tyres, brakes, and other components, prolonging their life and cutting your fleet maintenance costs.
It's just good business."
I can almost guarantee you that people paid to drive around, truck drivers for instance, will have a small education first about driving efficiently to cut down on costs, but lets say they didn't, it might be more expensive to do so, cause you have to pay for the education.
Most big firms higher managerial accountants who are paid to evaluate costs and present to the managers whether increase in costs are justified etc.
The fact of the matter is companies like to be as efficient as possible if that is what maximizes profit, at the end of the day, thats all that matters.