"False, if there is a culture among business professionals across any given industry - a best practice and how they all think they 'should' behave - then no single company will have the advantage."
-Evidence, orathaic, evidence. Which line of business, or which business, is particularly misogynous? The burden of proof is on *you*. *You* make an accusation against businesses that they deliberately *exclude* women *because* they are women and it's up to you to prove right here, right now, that they do.
"Your simplistic market models rely entirely on rational economics which assumes that all humans are rational agents without taking into account cultural influences (ie that some male dominated industries, like computer games, tend to produce misogynistic games for a male audience - thus excluding the majority of the female audience, and decreasing the interest of girls in computer games and resulting in a reinforcement of the industry male domination; or perhaps the female dominated fashion industry, which has a model of female body that similarly excludes part of the audience)"
You have *got* to be kidding me. How about games like Pokemon and the Sims? Haven't the companies who made these benefited from the fact that girls / women respectively enjoyed these games? Have they not scratched their head and thought "hey look, with 50% of the world's people are women and our games are so far addressing men, this could be an interesting market!"'?
"There may be a process where the 'free market' slowly changes toward what you describe, but there are barriers which prevent change, such as vested interest in the current system, and monopolistic behaviour across companies."
I want evidence of the all-men-against-the-girls conspiracy. Now.
"This is an example where it is possible for government to relieve the worst problems of a free market system by regulating it. "
I can hardly believe this.
Tl;dr, for businesses to be the best, they have got to attract both female customers as well as female personnel. Those who don't, lose market share or simply disappear. The market will solve this problem and is doing so as we speak.
@dub again lol. I refer you to what I said about transgendered people earlier :P